ABOUT

The brand Vespa has been reinterpreted in a contemporary, pop key, keeping the vintage and typically Italian soul that makes it so unique.
The testimonials for this campaign come from a Playboy shooting of a few decades ago, the settings are two Milan iconic locations: Cadorna railway station and the Arch of Peace.
There is no need to add something to the beauty that Mother Italy has given to Vespa and its testimonials, but the color of the expression "Come mamma li ha fatti", that literally means "naked", can only be tasted by pronouncing it in Italian, as well as the charm of Vespa, that can be fully understood only by placing it in its country of birth, Italy.