ABOUT

I was contacted to be part of an exciting project backed by Microsoft promoting the launch of the New Ford Fiesta. The brief was to a create and build a navigable 3D virtual city for an online web special that was part of a large marketing campaign titled ‘This is Now’. The campaign also involved Ogilvy Advertising, Mindshare, Bluehive, Wunderman, ITV, Selfridges and Theory7. The campaign was marketed as a lifestyle promotion featuring many other brands targeting specific demographics.