About me

Creative and Brand Director at Dishoom, where for over 11 years I've led the brand, creative, and storytelling behind one of the UK's most culturally distinct restaurant groups. I lead an in-house team of designers and copywriters and brand managers, bringing strategic rigour and genuine craft to every touchpoint. In eleven years, we've opened 12 restaurants, written an award-winning cookbook, pressed a vinyl LP, and built a body of work that reaches far beyond the hospitality category. I believe the best brands find ways into people's lives through outstanding creative, design and culture... stuff worth talking about! I'm most energised when commerce and creativity are inseparable.

Skills

Brand Stategy, Creative Direction, Marketing Strategy

Recommendations
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Currently No Recommendations
Achievements
Annual 2026 JudgeBrand Team of the Year
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
London, United Kingdom
Skill Level
Junior, Middleweight, Senior, Director
Creativepool member since 9 February 2026