ABOUT

My role within this global campaign was to manage German, Polish and Swedish creative and production needs for the new Xperia Z1 Campaign.
These three markets are very individual and rarely follow global design masters. This meant that very bespoke assets needed to be built from scratch in some cases. This added a difficult challenge to the campaign from our side. Tag as brand guardians had to try to ensure consistency on creative and adhere to Sony guidelines whilst producing assets that were way off Global. Deadlines were extremely tight but all creatives were mastered, produced and delivered.