ABOUT
SportsAid's new campaign was a celebration of their 40th year. David Short was commissioned by Founded to shoot the current generation of young athletes to continue their story of ‘the next’. This shoot was a continuation from previous Sports Aid shoots, where David was briefed to shoot the athletes with gritty determination. While this was softened this time, along with making the shots less moody, David still looked at capturing a spark in them all.
Back to David Short shoots SportsAid project
Andre Van Dyk
Global Design Director
South Africa