ABOUT
"Remember when you were 20? What lengths you went to just to save a few bucks? French train system Ouigo's new spot will bring back some memories in this spot, which promotes the brand's low fares and serves as an ode to twentys-somethings everywhere.
The film follows the daily life of three students who go about life in a simple, easy, effortless, and clever manner. They are kings and queens of resourcefulness; everything around them takes on a second meaning in their eyes; an iron becomes a raclette grill, a tennis racket a strainer, a toaster a stove, a black marker turns an old stocking into a new one.
The direction of this film was entrusted to Alice Moitié, a young and gifted director. The music chosen for this film, Hier Encore by Charles Aznavour, the highly-revered French crooner who passed away last year, gives the film a poetic ambiance.
The film’s objective is to make choosing Ouigo a reflex for the younger audience, who make up 40% of customers, by promoting new routes to destinations that appeal particularly to the young in France"
MADEIT CREDITS
-

OUIGO - SNCFClient
-

Alexis ToutainHead of Social Media -

Alice MoitiéDirector -

Cassandre GéronSocial Media Strategist -

Clelia CazalsStylist -

Cyril HaoualAssistant Art Director -

Delphine DrutelManaging Director -

Elodie JonquilleHead of TV Production -

GRABUGE PRODUCTIONSProduction Company -

Ilana DescourtieuxAccount Manager -

Jean-Francois SaccoCo-founder Chief Creative Officer -

Jean-Patrick ChiquiarCo-Founder -

Julie Matthieu MoreauProducer -

Julien SaurinArt Director -

Juliette De Beaupuis DaumasBrand and Communications Manager -

Justine SautreyProduction Manager -

Lisa ManginCommunications Project Manager -

Lucie LibotteProduction Designer -

Lucile WissocqAccount Director -

Marco GraziaplenaDirector Of Photography -

Mohamed ElarcheFirst Assistant Director -

Najoua Ben JemaaMarketing, e-Commerce & Communications Director -

Nicolas GadesaudeCopywriter -

Sacha LacroixManaging Director/Head of Strategic Planning -

Sophie ReineEditor -

STANDARD FILMS ParisProduction Company -

Stéphane RapebachManaging Director -

Thibaut ThureauSocial Media Strategist -

ZENITH ParisMedia Placement -

eurobest -

Mélanie ColléouPR Co-ordinator -

Rosapark, FranceAdvertising Agency -

Gilles FichtebergCo-founder Chief Creative Officer