Giles Watson
Executive Creative Director
ABOUT
It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of near-perfect rejects were released as the Rejected Ales range – the best beers you were never meant to taste. With names like Yeah-Nah, Keep Dreaming and Ballpark, each of the 27 cans told a story of its rejection, brought to life in fridges, outdoor, press, film, radio and sample packs for journalists. Rejected Ales and Original Ale were distributed in leading drinks retailers, allowing Australia to discover the journey to perfection.
MADEIT CREDITS
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Matilda BayClient
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Angus McDonaldBrewing Team -
Brogen AverillDesigner -
Bruce PeacheyBrewing Team -
Connor VaughanPhotographer -
Elle MacaioneBrewing Team -
Ellena MillsDesign Lead -
Gavin ChimesExecutive Creative Director -
Harry SextonBrewing Team -
HecklerSound Production -
Holly AlexanderHead of Production -
Howatson+CompanyAdvertising Agency -
James ArisHead of Marketing -
Ken LuiRetoucher -
King YongSenior Editor -
Leslie SharpeHead of Art -
Madde KingBusiness Director -
Ollie WearneGroup Business Director -
PHDMedia Agency -
Phil SextonMaster Brewer -
Remy BrandVideographer -
Rianna McKenzieCopywriter -
Sam ButcherPlanning Director -
Tim KindlerPhotographer -
Tom McPhailArt Director -
William HalsteadSenior Copywriter -
Work WorksProduction Company -
Grant WhiteingChief Creative Officer -
Daniel WatsonHead of Sales -
Tim SmithSenior Copywriter -
D&AD -
Levi SlavinChief Creative Officer -
Chris HowatsonChief Executive Officer -
Georgia PricePR Director -
Giles WatsonSenior Art Director