ABOUT
THE BRAND
Urban Socks is a personal project born in 2017 to show my skills in the visual identity field.
Urban Socks is a streetwear brand born in 2017 with the purpose of colouring people’s life through distinctive clothing accessories: the socks. Urban Socks tells the stories of youthful, creative and open-minded souls, such as street artist, musicians, creatives and in general people who want to stand out themselves from the crowd. Their product lives in the intersection of design and science, so they love to collaborate with illustrators, designers and engineers who share the same vision.
THE OBJECTIVE
Scope of project
- Brand Positioning
- Identity Design System
- Merchandise and Packaging Design
- Poster Design
Create a brand identity which reflects the vision and the mission of the company. The goal of the project was to an exclusive and urban concept following the brief’s target: young people who live in the city actively with an independent and creative minded. They needed a responsive logo for more stuff like print, web and social media supports.
THE SOLUTION
The icon is born by combining the letter U of "URBAN" with a stylised form of two socks and two strips in negative space representing a reference to the road signs. The tone of voice of the brand is very bold so they can convey core customer values. This main concept is also reflected in the choice of colours and typography.
Back to Urban Socks // Brand Identity project
Jozef Dvorsky
Graphic designer, front-end web developer, freelancer
Slovakia
Fernando Ifran
Visual Designer, fernandoifran.com
Germany
Aneta
Graphic Designer/ Photographer, Freelance
United Kingdom
Miles
Illustrator & Graphic Designer, Freelance
United Kingdom
Carlla De Moura
Graphic Designer, Freelance
Brazil
Guy Marshall
Creative Director, GMD Studio
United Kingdom
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom
Mikhail Puzakov
Art Director / lead designer, 12 points
Russia
Simone Salardi
Design Director, Consultant, Matiky.london
United Kingdom
Greg
Creative Director, Grey Dash Advertising Agency
Ireland