ABOUT
THE BRAND
Urban Socks is a personal project born in 2017 to show my skills in the visual identity field.
Urban Socks is a streetwear brand born in 2017 with the purpose of colouring people’s life through distinctive clothing accessories: the socks. Urban Socks tells the stories of youthful, creative and open-minded souls, such as street artist, musicians, creatives and in general people who want to stand out themselves from the crowd. Their product lives in the intersection of design and science, so they love to collaborate with illustrators, designers and engineers who share the same vision.
THE OBJECTIVE
Scope of project
- Brand Positioning
- Identity Design System
- Merchandise and Packaging Design
- Poster Design
Create a brand identity which reflects the vision and the mission of the company. The goal of the project was to an exclusive and urban concept following the brief’s target: young people who live in the city actively with an independent and creative minded. They needed a responsive logo for more stuff like print, web and social media supports.
THE SOLUTION
The icon is born by combining the letter U of "URBAN" with a stylised form of two socks and two strips in negative space representing a reference to the road signs. The tone of voice of the brand is very bold so they can convey core customer values. This main concept is also reflected in the choice of colours and typography.
Back to Urban Socks // Brand Identity project
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer, ArtLands
Bulgaria
Martina Poiana
Brand identity & creative graphic designer, Martina Poiana
United Kingdom
Wouter Sel
Creative Director, VOLSTOK
Belgium
Doug Bond
Director, DB Document Solutions Limited
United Kingdom
Graphics Lab
Graphic Designer, Ride It Clothing
United Kingdom
Richard Boyle
Head of Design, Woven Agency
United Kingdom
Txiki Guillén
Multimedia Graphic Designer, HSBC
United Kingdom
Matheos Simou
Founder, Onset Brand Consultancy
United Kingdom
Cath Pascual
Digital Content Producer, Outbound Asia Inc.
Philippines
Celso Guimarães Feijó
Head of Marketing ad Communication, LayBack
Brazil