ABOUT

La Luciana is a southern italian cheese producer. They choose the best milk from local producers to transform it in cheese with genuine flavours and tastes.
La Luciana was born in 1981 on the hills of Diano Valley, where food passion and manufacturing experience are a key feature of the local culture.
Their goal is to make their customers happy: peoplewho appreciate day by day their products are the reason why La Luciana keeps doing its job the best they can,as they always did.
In early 2016 we were asked to redesign and enhance the visual identity for La Luciana, maintaning the current logo, to raise brand awareness and to give a premium brand perception to the customers.
Tradition and artisanal feeling were to be kept. The main targets were local customers and high-end restaurants, to compete against best-in-class regional producers (eg. Vannulo).