ABOUT

Project type: brand + visual identity.
Role: creative direction and design.
Design agency: IM.
Country: United Kingdom.
Year: 2023-Present.

Background: Global Airlines aspires to become the premium global airline of choice by revolutionising the aviation industry, as a disruptive and innovative brand. Their mission is to bring back the golden age of travel with a modern touch, offering luxurious and comfortable onboard experiences for every cabin.

Key objective: to launch a standout new airline brand in the very crowded commercial aviation market.

Approach: insights > narrative > brand identity > brand rollout> ongoing marketing.

Deliverables: brand, verbal, and visual identity / Marketing collateral / Merchandise / Launch ad campaign / IFE / Crew uniform components.