Eugene Borodulin Art Director

ABOUT

Better Place Forests – a San Francisco-based start-up that offers a natural alternative to cemeteries – has commissioned us to produce a series of videos with a unique artistic and narrative aesthetic.

The artistic basis of the video is a flat vector illustration. The entire volume of the objects is given by the effect of noise, which was drawn and applied to the illustrations by the layer structure – for the shadows and highlights separately. Next, all of the constituent elements of the illustration were arranged along the Z-axis (up to 50 metres) in three dimensions, and the wide-angle camera with depth of field enabled was set up (controlled by scripts). The ground area is 100% projection. Then all the events were animated and post effects of cloud shadows, wind fluctuations, pollen... and other details were added. 

The narrative of this video is based on the idea of using forests to bury the ashes of people who have passed away. The end-of-life experience can now include inspiring locations and reflect the beauty of everyone's story. You can return your ashes to the earth beneath a memorial tree your family and friends can visit for years to come.

AWARDS

Best promotional animated video. Animaque 2022

MADEIT CREDITS

  • Better Place ForestsClient
Project featured: on 17th November 2023

Better Place Forests. How it works

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