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About me

I am a all-round senior creative with over 20 years experience in the industry. My experience is vast and encompasses art direction, conceptual design, artwork, illustration and web creation.

Having started in the industry as a printer I then worked my way into the studio where with my artistic and illustrative skills developed my design for all things print. One of my key strengths lies within Creative Strategy, Concept Creation & Development, layout and typography. Spent a long period involve in FMCG, tobacco and children's packaging as designer and creative artworker.

I'm also able to visualise and scamp traditionally (with good old fashion pen and paper) and digitally using various software, with Illustrator and Photoshop being particular strong points of mine. In recent years I have also become involved with new media art directing and conceptualising front end designs for various websites and digital marketing material. Using various industry software.

Previous projects include:- advertising, brand development, POS, packaging, brochures, sales promotional material, Marketing, integrated campaigns, pitch development, including pitch wins on...Leo Pharmaceutical , Coca - Fanta campaign and direct mail. I enjoy the challenges of large complex production projects which i am able to take from the ideas stage through to finish art, liaising with various external production resources such as printers and manufacturers when needed.

Specialties: I am able to manage project through from creative conception to deliver. Whatever your requirements; Packaging Design and Brand Development, Design for Print, Web Design and Digital Marketing Campaigns, Animated web banners, Advertising, Corporate literature, Brochures, Magazine layout or large format graphics.

Technically: Software used Adobe Creative Suite, MS Word, MS Excel, Vast experience of prepress and print finishing of various projects.

So what you waiting for give me shout and lets have chat.

Details

AvailabilityLooking for work

ContractPerm, Freelance

LocationReading, South Oxfordshire, United Kingdom

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesArt Director, Creative, Creative Artworker

Recommendations

Currently No Recommendations

Skills

Advertising, B2B, B2C, Branding, Creative Strategy • Concept Creation & Development • Art Direction • Visualising • Illustration, Exhibition Design, Hand and Mac visualising, Packaging Design, Point of Sale Design

Sector Experience

Automotive, FMCG, Food & Beverages, Intellectual Property, Pharmaceutical

CV / Resume

Gerrard's CV/Resume

Activity

Connections12 Followers230 Following15

Likes1

Creativepool member since 5 May 2009

Work
Articles
Achievements
Activity

Gerrard's work

Packaging

Various UI/UX designs

Various creative folio

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