Ema Gerovac User researcher and experience consultant

ABOUT

Boredom is defined as unpleasant secondary emotion. It is the indefinable absence of something-or-other. This project explores positive sides of boredom, amongst which the most interesting is creativity. What happens when a viewer is bored? Is boredom making the viewer more creative? This work presents small, everyday objects we are all familiar and surrounded by. Objects are randomly chosenand photographed in a floor plan with a generic white background. Thus, they have lost all connotation and meaning. The viewer is the one that gives the objects meaning. He is creating a story behind objects as the answer of feeling, of bored when looking at them.

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