Services provided: branding / organisation / food design
Beefeater contacted me and Na_Oko to do an event that needed to promote gin and bring London vibes to Zagreb. From Beefeater`s branding guidlines I found out that the company is going in the new direction. Their audience is between 25 and 30 years old, educated and in the know. From there, I created concept for the event that presented London spirit through graffiti and music scene in east London.
Colour was made out of apple and elder and was 100% edible. Every single taste that was used for the graffiti was machable with gin. At the end of the graffiti session, visitors could take fruits and part of the letters and eat it with their gin.
Client: Beefeater Gin London
Photography: Petar Santini