ABOUT

The goal was to celebrate the 15th Anniversary of Geocell, the main phone company in Georgia. Purple is completely associated with this brand and everybody link both elements.

So, the idea was to make different short teasers showing how something becomes purple suddenly for a while. At the end it says: "Wait for a purple March". Finally, during March, when it was really the anniversary, we aired the big clip, when there was a chain of transformations to purple and at the end all the capital city becomes completely purple.

All this campaign on TV had its culmination in reality, when main streets of the city become purple at night. We changed all the street lights by purple ones and it had a huge impact on people. They were really surprised of how the TV campaign became real in their city.