Ger Roe
Board Creative Director / Company Director
ABOUT
The Irish Heritage Council grants protected status, tax support, and financial benefits to historic sites open to the public, like museums. So, Heineken transformed historic Irish pubs into virtual museums, allowing people to visit and helping their past protect their future. The brand also created an online tutorial to guide pub owners in becoming museums, ensuring more pubs could gain protection. The campaign not only helped pubs stay open but also strengthened the push for UNESCO recognition of Ireland's historic pubs as world heritage sites.
MADEIT CREDITS
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HeinekenClient
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Bruno BertelliChief Executive Officer -
Cian McintyreTechnical Lead -
Cormac O'ConnorSenior Art Director -
Cristiana BoccassiniGlobal Chief Creative Officer -
Cristiana CandidoCopywriter -
Eleonora BottaPR Manager -
Eoin SherryGlobal Executive Creative Director -
Federica MuscilloDigital Designer -
Flavia ContiArt Director -
Gavin KennyPrint Producer -
Gonzalo Gutiérrez GaunaAccount Director -
Hannah MyGlynnStudio Lead -
Isabella CecconiHead of Global PR -
Jack ChristensenGlobal Creative Director -
Jane McDaidHead of Creative Innovation -
Jordan DempseyProduction Assistant -
Laura WallGroup Account Director -
Lucy CarollAccount Manager -
Niamh HoyAccount Executive -
Pedro GropoAssociate Creative Director -
Peter DobbynCreative Director -
Rachel MurrayAgency Senior Producer -
Roberto ArdigòAssociate Creative Director -
Ruth McCormackGroup Account Director -
Serena MurgiaDigital Designer -
Shirine AounGlobal Client Leader -
Simona CaldariniSenior Digital Producer -
Sinead DennisBusiness Director -
Vittorio CafieroHead of Digital Production -
Ilaria CastiglioniAccount Director -
Mihnea GheorghiuGlobal Executive Creative Director -
D&AD -
Stefano ZanoniCreative Director -
Mauro MazzeiGlobal Head of Creative Technology -
Ger RoeCreative Director