Georgina Martin
Head of Design
ABOUT
In order to become the number 1 brand in baby and toddler food, we needed to make Organix more relevant, distinctive, and emotionally engaging to all parents.
From the outset, we knew the typeface was going to play a key role in creating the joyful tone we wanted for the brand. Early creative development quickly revealed no existing font was right. So we decided to create our own.
Every headline needed individually crafting, with each letter of each word carefully scaled up or down and rotated to fit the next. It makes everything a little more labour intensive, but so much more joyful. We committed to this approach as sometimes to make something truly stand out, you have to choose effect over ease.
MADEIT CREDITS
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OrganixClient
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Jenna SmithCreative -
Jenna SmithCreative -
Justyna Pospychala-CassisiPlanning Director -
Miguel NunesCreative -
Miguel NunesCreative -
Anthony HopperFounder/CEO -
The Ninety-Niners -
Georgina MartinSenior Designer -
Guy ConwayBusiness Director -
Richard DennisonExecutive Creative Director -
Simon GoodallFounder/CSO
Back to Organix 'Spark' Typography project
Nayan
Fashion Print Designer & Fashion Experience Design
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Elisa Miller
Founder and Designer, Tomorrow Design Studio
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Ben May
Senior Marketing Manager, Catch A Fire Agency
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Nicole Spencer
Illustration | Live Art, SHEPHERD + BECK
South Africa
Anthony Hopper
Founder, The Ninety-Niners
United Kingdom
Georgina Martin
Head of Design, The Ninety-Niners
United Kingdom
Donna Robertson
Creative Director/Graphic Designer, Robertson Creative
New Zealand