About me

Marketing lead for Consumer and Trade brands within the Beauty and FMCG industries, working in Global and Local market roles, designing and implementing integrated Marketing campaigns.

Sales Controller responsible for a P&L for a channel worth £12 million selling a decorative products portfolio to national accounts including Amazon, Tesco, Asda and Sainsbury's.

Leading the integration and communication between Sales, Finance, Category and Marketing functions to create Annual Operating Plans within the UK and Irish markets.

Trade Marketing experience within Global and local organisations.

Working within the commercial function within a strategic planning role to define 3-5 year distribution strategies for decorative brands, implement major cost price increase and define revenue management plans for the High Street and Grocery channel.

Work
Articles
Achievements
Activity

Georgina's achievements

Judging

Georgina Boyd has sat on the Creativepool Annual jury.

Annual 2020 Judge Digital

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