ABOUT

Knysna Tourism wanted to attract visitors to the Sedgefield Slow Festival. Sedgefield had recently been recognised as an official Slow Town by Cittaslow and the Slow Food movement. The Sedgefield Slow Festival was there to showcase the town and attract tourists who, it was hoped, would sample the Slow way of life. For this campaign we decided to remind people of all the things that they missed, the small things that somehow get lost in the craziness of everyday life. The things we did as children that brought us such joy. We encouraged them to slow down and take the time to appreciate life.