ABOUT

Celio wanted a variety of activations for the launch of their Fall/Winter line at their new store. TBWA was tasked with creating the activations and driving customers to the new store. For this campaign, we targeted the woman who we felt would do a batter job of dragging their husbands or boyfriends into the store to buy new clothes. As such, all communications were targeted at men, but written in such a way as to attract women.