ABOUT

SEAT 4KIDS International campaign.

If you have small children and you are on the road you probably know that this can easily turn out like a torture.

This campaign was originally created for the SEAT 4KIDS edition (Alhambra, Altea, Altea XL and IBIZA ST) as a tactical print. The client liked the concept where we represented children as little monsters and decided to make an international campaign out of it.

Print, digital material and several short animations were created .

My role: Concept and Art Direction ( I was also part in the creation of each character).