ABOUT

UX & UI Projects: 2016-2019
This is a short selection of projects I worked on between 2016 and 2019. In some cases I was responsible to design the interfaces, work on concepts, in other to optimize and deliver the UX solutions or do both UI and UX jobs. 
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Suzuki online teaser campaign
Metro Landing Page
Metro Romania expanded their business portfolio, this time also focusing on the B2C segment, not just their regular B2B partners. Their intention was to accelerate this particular campaign before the Christmas holiday. My role was to find a creative way to illustrate the interconnected market, the stories behind some of the businesses and how the quality of their products impacts the community. The user could explore the small town, meet the owners and learn about what made them different. 
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Grundig - Product Catalog App
Role: UI Designer. The job: to define the visual style for o series of applications and landing pages that showcase the latest Grundig products. Once approved, the visual styles were centralized in a Design System.
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Arctic - Presentation Website
My role was to create a series of experiences for several product presentation from brand's catalog. After researching and clarifying the client's requirements we decided to use 3D models of products to make the whole experience more interactive and informative. Beside the usual UX deliverables (user flows, wireframes), I was also responsible to brief the 3D artist and the development team, to design de interface and interactions and make sure the project goes well (design and experience wise). 
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Modigliani Presentation Website
Modigliani, part of the Intercontinental Group, had a very interesting sea food and fusion menu at that point. Their only problem was that they had no website to showcase their menu.
My solution was to keep the design clean, intuitive with a strong focus on imagery (they had incredible food photography) and functionality (visible call to action, simple navigation).
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UX for an Airline Company
My role in this project was to research and deliver UX solutions for their internal team. The final deliverable was a lo-fi prototype that included new features, flows and a new information architecture.
Project stages:• Market research, workshops and interviews;• Technical validation, more research;• Wireframing, prototyping, user testing;• Feedback implementation, final prototypes, notes and deliverables. 
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