ABOUT

Luxrite Ltd is an online wholesale store focused on selling CCTV equipment strictly to businesses. The company had created the Spro brand and bought it into the UK market and it has been established for over 10 years.

Brief:
The main reason Luxrite Ltd needed to upgrade its previous website is because it did not provide the option for online purchases, and it was not mobile friendly.
What the client required was for us to create an eCommerce store that their clients can access and buy products. The clients can only access prices and buy after registration has been approved, that way we protect our B2B clients from having their costs exposed to the end users.

Project Goals:
To create a modern and easy to navigate store that is visually engaging and attracts the curiosity and the interest of the buyer.

User Goals:
To find the right CCTV equipment based on their needs.
To find compatible products to upgrade their current system.

Business Goals:
Be competitive, profitable and cover products for a wide range of customers (inexperienced to experienced customers).
Clients can purchase our products 24/7 without the need to call in our opening hours.
Educate our clients through our website for our all product e.g. videos, spec sheets and bullet points.

Marketing research:
Looking at various competitor’s websites we discover that most of them were congested and overly complicated. While they try to promote all products simultaneously experienced customers may be used to this, but for anyone new it can be very overwhelming.
The research led us to focus more on the UX design of the store based on new and inexperienced customers. We realised that we need one guide menu that will simplify your choices and progressively narrow down your options, and a second one with less emphasis for more experience users that need quick access from the index page to the closest category.

Client Name: Luxrite Ltd
Project type: Website, e-shop
Tools: HTML, CSS, Illustrator, Photoshop