ABOUT

Little Warriors is an ethical children’s clothing brand that uses sustainably sourced fabrics and fair trade manufacturers.
I partnered with the owner to build and design the companies brand identity as it is a newly established brand. The concepts is modern British fashion with a Scandinavian influence for ages 4-12.

Project Goals:
To create a playful and modern identity that will have a strong memorable impact in the market.

Business Goals:
To build a brand that will stand out and be separately competitive from the big corporate clothing companies that have dominate the market. To attract customers that value unique clothing that they have been made ethically and with great care locally.

Marketing research:
All parents value the way that their children dress but, most wouldn’t want to spend an excessive amount on something they know will only last a few months. That is why most children end up wearing the same clothes from the same few big chain stores which supply fast fashion and are completely unsustainable. Little warriors offers parents the option for their kids to uniquely stand out, to know that the clothes they purchase have being ethically made and all of that with a much more approachable cost.

Target User:
Any gender
Children 4 - 12

Client Name: Little Warriors
Project type: Brand Identity
Tools: Illustrator, Photoshop