ABOUT

88SINS is a new up and coming lingerie brand. They offer the look of luxury and high end lingerie but at high street prices.

Brief
All women have a bit of holiness inside them and little devilishness. The concept of the 88sins was to create and promote lingerie that will boost the confident of all women of all shapes and sizes.
The client wanted a magazine-style layout that used mostly neutrals colours with hints of pink.

Project Goals:
To create a playful and modern but also naughty identity that will have a strong memorable impact in the market.

Business Goals:
To build a brand that will stand out and separate from the big corporate lingerie brands that they have dominate the market and attract customers that value unique clothing that they have been made ethically and with great care.

Client Name: 88 SINS
Project type: Brand Identity / Online store
Tools: Illustrator, Photoshop