ABOUT

Insurance in Kenya has a trust problem. People avoid it or sign policies they don't understand because no one explains it honestly. Keryl Kelonye, a licensed independent broker, needed a video that made people feel safe enough to start the conversation.
The approach opens inside the viewer's hesitation, then shifts to clarity, introducing Keryl as a guide who sits on your side of the table. Simple animation, warm tone, soft pacing. Every choice built toward one outcome: making Keryl feel like someone you'd actually trust.