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Created a short-form promotional video ad for Focusly, a productivity and focus app. The goal was to clearly explain the app’s value within seconds and make it suitable for paid ads on TikTok and Instagram. I handled the full visual execution, including motion graphics, text animation, pacing, and structure. The video was designed with a hook-first approach, clean captions, and platform-native formatting to stop the scroll and communicate the benefit fast. Edited in After Effects with final audio timing refined in Premiere Pro.