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Expanding across Africa creates operational complexity. HR and finance teams manage different tax structures, compliance, and payroll rules manually. Workpay solves this entirely, but their communication lacked depth.I built an explainer video that reframes the conversation. The script names the real pain finance managers experience at month-end. It positions Workpay as the platform collapsing that complexity into one place. The visuals feel precise and confident for a professional B2B audience. The video now acts as a asset speaking to decision-makers ready for better payroll at scale.