ABOUT
Land Rover became ARCO’s first ever brand exhibit with ‘Top Art’. Geometry Spain turned Land Rover into a creative protagonist, and succeeded in passing art fairs’ curators exhaustive controls by presenting 5 unique and considered approaches and transformed the cars ‘practical’ capote into a conversation and a show stopping display of individual expression.
‘Top Art’ encouraged creativity online in support of Apascovi – an organisation that inspires children with mental disabilities through art and facilitated a bespoke environment where these children could participate in designing their own capotes, under the artists’ supervision.
With ‘Top Art’, Geometry Spain proves that art is very much in need of [commited] sponsors.
Geometry Spain, along with Land Rover, demonstrates that art shouldn’t have any limits.
AWARDS
El Sol
Back to Top Art project
Sebnem Camas
Director, Rabbit Marketing PR
United Kingdom
Julio César Serrano
Creative, Casa Design and Construction
Spain