VML & Ogilvy Japan
Tokyo
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Saga is where the famous book "HAGAKURE” which explains the Samurai ethos was written during Mid-Edo period.
The film aims to raise awareness of the prefecture as a venue for pre-games training camps for events such as the 2019 Rugby World Cup and Tokyo 2020 Olympic and Paralympic Games.
Amid other candidate cities for training camps, the latest promotional video challenges to communicate not only ordinary environmental visual images but also the fact that Saga Prefecture is the birthplace of Samurai spirit where athletes will reach their maximum potential.

