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KDDI’s au 5G partners with Netflix to transform Shibuya into a mixed reality entertainment showcase

The campaign - titled “Ghost in the Shell: SAC_2045” x au 5G Unlimited Reality – transforms Shibuya into a futuristic entertainment showcase with mixed reality content with the help of Netflix’s original anime series - Ghost in the Shell: SAC_2045. Based on the hugely popular 1980s Japanese manga series ‘Ghost in the Shell’ by Shirow Masamune, the mixed reality content uses famous Shibuya monuments to bring to life both the characters and plotlines of the series to demonstrate the power and speed of 5G.

With Japan (much like the rest of the world) implementing restrictive measures on social movements and nonessential outings due to COVID-19, the campaign has expanded to make the full range of content accessible to consumers from the comfort of their own homes.

KDDI began commercializing 5G in March to provide its customers a new and unprecedented expanded experience, called "AUGMENTED EXPERIENCE," that makes full use of 5G and advanced technology in an array of everyday situation such as entertainment, sports and art. Although the entire experience based content was moved to online, we kept the plan to ad-jack Shibuya with cyber-punk “Ghost in the Shell: SAC_2045” visuals all around the city.

The experiential content on the streets themselves will be live and ready to go as soon as restrictive measures are lifted.