ABOUT

WINE ITALIA GROUP
Food & Beverage - Sicily - Italy

Challenge:
Trapani, a Sicilian based wine producer approached us to create an identity
and packaging for its highly popular hearty red - Nero d’Avola.

Solution:
We wanted to create a look and feel that embodied the wine’s strong, rich taste, whilst giving the product a luxurious, distinguished resonance. The labels use a predominantly dark blue tone, with a decorative, floral design. The typography is classical and beautifully integrated, with subtle hints of matte gold to draw attention to the wines origin.

Result:
The new labeling has been a huge success, giving Trapani’s Nero d’Avola a distinctive, high quality feel.

Scope of work
Art Direction - Packaging