ABOUT

MAOGEPIN BEAUTY
Perfume & Cosmetics - Hong Kong - China

Challenge:
Maogepin is a premium cosmetic brand founded in 2001 by the famous Chinese
make-up artist whose name it bears. The brand’s portfolio includes make-up and skincare, currently
available at over 100 points of sale across China.

Solution:
We were appointed to develop the brand including the creation of the logo
and inclusion of monogram and visual identity guidelines.

Result:
A strong consumer impact and increase in awareness.

Scope of work
Strategic Recommendation
Art Direction - Corporate identity design - Concept Development