ABOUT

Frankiel
Jewellery - Paris - France

Challenge:
We were approached by Frankiel, a luxury Hong Kong jewellery brand to reposition & rebrand
the company by creating a new logo and advertising campaign.

Solution:
We created a modern, understated look and feel for the brand with a timeless, typographically driven logo.
Their emblematic paper clip signature jewellery is heavily featured
on their marketing material, using a dark palette, embossing and high quality finish.

Result:
The customer was seduced by the new & fashionable visual identity.
Their brand presence has substantially increased.

Scope of work
Art Direction - Corporate identity design - Concept Development