Geoffrey Hantson Chief Creative Officer

ABOUT

Beer Me - 45” (Note: in this ad, we hear a beer review by 2 hosts) Beer reviewers: Today we have a Danish delight. Carlsberg! Beer reviewer 1: To you! Beer reviewer 2: To you! <clinking bottles> Beer reviewer 2: So, artwork? Beer reviewer 1: Just take a look at that, look, isn’t that gorgeous? Beer reviewer 1: My eyes are closed and I’m gripping it and it feels like an elephant <BEEP>. Beer reviewer 1: Copenhagen 1847, that’s a looong time ago. Beer reviewer 2: It seems wise, it could teach you things. I think it’s reliable beer. Beer reviewer 1: Made for reliability. Beer reviewer 2: More reliable than Copenhagen, for whatever the <BEEP> Copenhagen is known for. Beer reviewer 1: I heard that Denmark is actually a nice place to visit. V.O. This completely objective YouTube review by ‘BeerMe’ sounds so much like an ad for our beer, that we used it as an ad for our beer. Carlsberg. Probably the best beer in the world.

MADEIT CREDITS

  • CARLSBERG INTERNATIONALClient
  • Barbara DzikanowiceConcept Provider
  • Happiness BrusselsAgency
  • Iger NoweMarketing Director Carlsberg
  • Igor NoweMarketing Director Carlsberg
  • Jérôme GijsenRadio Producer
  • Karen CorriganExecutive Creative Management
  • Katrien BottezCreative Director
  • Laura HaleydtMarketing Manager Carlsberg
  • Liesbeth DemolderRadio Producer
  • Morten LarsenMarketing Manager Carlsberg
  • Morten LarsenMarketing Manager
  • Peter BaertRadio Director
  • Stephanie KaticAccount Director
  • Stephanie KaticAccount Director
  • Tine Van HasseltAccount Manager
  • Tine Van HasseltAccount Manager
  • * eurobest
  • * Geoffrey HantsonChief Creative Officer

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