Geoff Wilton
Group Account Director
ABOUT
It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little 'bubble of happiness' to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. To mark these special occasions, Cossette created a series of visuals that embody the playful joy of such celebrations. Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin.
AWARDS
CannesLions
MADEIT CREDITS
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McDonald'sClient
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Alex GadouaCreative Director -

Andréanne GilbertAdvertising Manager -

Cathy BegleyAdvertising Manager -

ConsulatProduction Company -

Cossette Communication-MarketingAgency -

Fabrice BoutyArt Director -

Jillian PyperAdvertising Manager -

Jonathan KemptPost Production -

Louis-Philippe TremblayExecutive Creative Director -

Maïlis Roy-LessardSet Design / Art Direction -

Mathieu LévesquePhotographer -

Mélissa HainsAdvertising Manager -

Natalie AzoulayAccount Management -

OMD MontrealMedia Agency -

Peter IgnaziChief Creative Officer -

Philippine ChabranAccount Management -

Tom BerthelotLighting -

Vanessa AudigandAccount Management -

Vilma MorlinAdvertising Manager -

Barbara JacquesDirecteur de la création, Branding & design -

Chuck CoolenSenior Marketing Manager - Eastern Canada (Ontar -

Geoff WiltonGroup Account Director -

Alexandre JutrasAssociate Creative Director -

François-Julien RainvilleCopywriter -

Cannes Lions Winners 2022 -

ANNE-CLAUDE CHENIERCreative Director
Back to Balloons - Big Mac project