ABOUT

Our task was to develop a marketing campaign for this transcreation agency to raise brand awareness among prospective clients, convey the need for creative translation, and reinforce the brand's credentials as a knowledgeable player in the creative industries.

The World in Words was an exhibition in which artists from around the world created visual responses to one of five words. Showcased side by side, the artworks illuminated how differences in language and culture can lead to varied interpretations of a single concept. The exhibition was both digital and physical, and formed a subsequent DM campaign.

The World in Words was covered by big name industry press, including Creative Boom and Digital Arts, clinched first place in the Drum's creative leaderboard, and was shortlisted for an Epica Award. New business enquiries have seen a steady rise at the agency since campaign launch.