Genevieve Simms Senior Creative

ABOUT

Alibi's commission We Hunt Together had a simple brief: 'two detectives, one killer duo'. I conceived and pitched the creative idea of 'two deadly duos' and aligned the uncanny similarities between being a killer and being a detective.
I directed an on-air teaser in which the lines between killer and detective were unsettlingly blurred.

MADEIT CREDITS

Who pooled - We Hunt Together Campaign