Genevieve Simms Senior Creative

ABOUT

I conceived, pitched and directed a full 360 campaign for the second series of Sister Boniface Mysteries - a light drama series about a crime-solving nun in the Cotswolds. The creative idea was 'Icon', to elevate Sister Boniface to iconic status, since she was the sleuthing saviour of Great Slaughter, with the campaign line being 'God's Gift to Solving Crime'.
Working with an illustrator, I created bespoke stained glass illustrations, to immortalise Sister Boniface, and throughout the campaign on-air and on radio, scripted and voiced sermons, in which the second coming of Sister Boniface was announced. The culmination of the campaign was to immortalise the iconic Sister Boniface on a church itself, with a specially designed church wrap of St Peter's in Brighton.

Illustrations: Bob Veneables
Animation: Callum Parrish
Artwork Design: Tom Webster

MADEIT CREDITS

Who pooled - Sister Boniface Mysteries Campaign