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A financial company that provides tips on how to trade Forex and stocks contacted me to undertake a copywriting project on their website which involved revamping one of the sections of their website. Although they have a number of contributing writers, they were seeking a professional to produce new content for this particular section of their website and effectively attract some more subscribers.

Having received the brief, we had a discussion about the purpose of this page, and decided that the content needed to be more engaging for the reader, and more easy to understand to encourage people to subscribe. Following this, I conducted some research and used the brief to create more user friendly content that people were able to engage with.

Further to this page being published by the company, they have been successful in reaching more people within their target audience, and consequently increased their subscriptions for this particular topic by approximately 75%. Overall, the client was very happy with the quick turnaround time, and we will continue to work together in the future.