ABOUT

Concept:
Barista Bar is Northern Ireland's favourite self-serve coffee brand, and they wanted to spread some cheer with their new Christmas cups. While studying the storybook-style illustrations on their cups, an insight hit us. In NI, Barista Bar's hot drinks are actually part of people's Christmas stories too. Everywhere you look, people carry those iconic blue cups while Christmas shopping, choosing their tree, or strolling through a snowy park.

Execution:
Cue "Every Cup Tells a Story" – a creative concept centred around the adorable illustrations on the new cups. We crafted captivating back-stories for the illustrations and rolled them out across video, radio, AR and animation. This minor brand activation quickly transformed into a full-fledged brand campaign.

Results:
The campaign exceeded the client's goals. We reached well over 50% of NI adults and delivered a 20% uplift in average search volume, proving the impact of our cross-channel approach. Our innovative animations and AR assets also out-performed their benchmark engagement rates.