ABOUT

Concept:
We helped Fibrus, one of the UK’s fastest-growing broadband companies, tackle the Black Friday frenzy. We needed a carefully planned approach to reach two distinct audiences with thumb-stopping ads in this incredibly noisy space.

Execution:
We used the brand’s mascot, Buffy the fish, but gave her tank an eye-catching 'black-out' makeover, then lit it up with amazing offers. It felt fresh and eye-catching while applying distinctive brand assets and carefully-crafted messaging.

Results:
Drumroll, please! With over 2.9 million total impressions in just one month, we undoubtedly exceeded the client’s expectations. The campaign also beat their targets for both sales and leads.

Results:
We delivered a jaw-dropping 63% higher click-through rate for their audience (compared to their previous Black Friday campaigns) and even reduced the average cost-per-lead by 40%.