We helped Fibrus, one of the UK’s fastest-growing broadband companies, tackle the Black Friday frenzy. We needed a carefully planned approach to reach two distinct audiences with thumb-stopping ads in this incredibly noisy space.
We used the brand’s mascot, Buffy the fish, but gave her tank an eye-catching 'black-out' makeover, then lit it up with amazing offers. It felt fresh and eye-catching while applying distinctive brand assets and carefully-crafted messaging.
Drumroll, please! With over 2.9 million total impressions in just one month, we undoubtedly exceeded the client’s expectations. The campaign also beat their targets for both sales and leads.
We delivered a jaw-dropping 63% higher click-through rate for their audience (compared to their previous Black Friday campaigns) and even reduced the average cost-per-lead by 40%.