ABOUT
Client Project through GA's UXDI course | Group | 2.5 week sprint
Challenge: To improve the overall user experience of the Ski Deal Comparison website.
Objective: Identify user's motivations and frustrations when booking a ski holiday, to redesign an enjoyable search process.
Result: Redesigned the website enabling users to find the best value for money ski packages, based on their requirements. Offering a streamlined homepage, well-researched filtering options and a unique comparison feature, which enabled the client to fulfil its USP.
Key Processes: Competitive Analysis, 20 User Interviews, Affinity Mapping, Two Design Studios (one with client), Personas and Scenarios, Wireframing, Prototyping and five rounds of Usability Testing.
MADEIT CREDITS
-
Ski Deal ComparisonClient
-
General AssemblyAgency
-
Zena ZeraiTeam Facilitator, UX Designer & Researcher