Gemmalouise's work
About Gemmalouise
Dear Sir/Madam,
As a floating copywriter at FCB Global, I was fortunate enough to work with an exciting client list across a range of different verticals, platforms and channels. I found this type of environment allowed me to thrive and fully develop my skills as a writer.
I worked on everything from fully integrated campaigns to long copy for websites, brochures and DMs, as well as activations and social media management. The set-up at FCB Global meant that the various departments (planning, account management and creative) worked very closely together, something which I believe plays an important role in the campaigns effectiveness and clients ROI.
I strongly believe that TOV is imperative in order to produce compelling copy that is on-brand. I found that my experience redefining Emirates, NBAD's and Citibank's TOV, among others, as well as writing Emirates' Visual Style Guidelines, provided me with the insight I needed to produce the most effective campaigns.
Gemmalouise
As a floating copywriter at FCB Global, I was fortunate enough to work with an exciting client list across a range of different verticals, platforms and channels. I found this type of environment allowed me to thrive and fully develop my skills as a writer.
I worked on everything from fully integrated campaigns to long copy for websites, brochures and DMs, as well as activations and social media management. The set-up at FCB Global meant that the various departments (planning, account management and creative) worked very closely together, something which I believe plays an important role in the campaigns effectiveness and clients ROI.
I strongly believe that TOV is imperative in order to produce compelling copy that is on-brand. I found that my experience redefining Emirates, NBAD's and Citibank's TOV, among others, as well as writing Emirates' Visual Style Guidelines, provided me with the insight I needed to produce the most effective campaigns.
Gemmalouise