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We created a highly targeted, personalised and innovative DM Campaign to engage trade customers with the 'prepare to be found' campaign.

The DM featured:
A teaser around the ad campaign to seamlessly link the desirability to the core campaign proposition, hard hitting stats to illustrate the importance of forecourt desirability and a USB the dealer could use to see how Auto Trader's unique data shows them which cars are the most desirable in their region, or indeed nationally.

Results:
• 34% of all people receiving the DM visited the site
• This is 10x the average for DM from an in-house list (The DMA Response rate report 2015)
• Revenue from sales follow ups and incremental product sales exceeded cost of DM (more than £45k rev)
• Ultimately the most successful trade DM in Auto Trader's history