ABOUT

The brief was to brand a white wine label for Symonds Yat Winery. Symonds Yat is well known for its outdoor pursuits such as canoeing and hiking, but I used to visit the Symonds Yat butterfly farm as a child so I took inspiration from this and entomology to create a bottle label that I felt fitted into the target market of women aged early 20s and onwards. I wanted the bottle to have a vintage feels and a 3D effect, as when walking towards to bottle, the butterfly "inside" morphs and changes.