ABOUT

The aim of this project was to transform the face of the company and help it stand out from competitors on the shelves. I worked closely with a market research to develop a new set of guidelines for the packaging.

I offered creative direction and ensured the designs held the company values. The new design uses a simple category system with “doodles” acting as a visual cue to help the customer identify what kind of product they are looking for: Signature (premium pens), Funky (colourful/fun pens), and Classic (every day pens).