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Features

VR, AR & EVERYTHING ELSE YOU DON’T KNOW ABOUT BUT SHOULD

By now the majority of us will have heard some combination of these letters, the most likely one being VR and usually accompanied by the phrase "Oh yes! The goggles!". For those who don’t know, here’s a brief primer on what the differences are.

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How To... Create the Sound of Horror

If today isn't frightening enough for you, give Gary's brilliant piece for shots.net a read as he explores the sounds that make horror films… horrible. https://www.shots.net/features/article/96683/how-to...-create-the-sound-of-horror

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Ads of the Week: Wieden+Kennedy, BETC, Uncommon and more

Three - #PhonesAreGood If it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes sitting on the toilet? Or get a pizza stonebaked, seasoned and delivered to your door at the drop of a thumb? This ad from...

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Trends

A Closer Look At ASMR

Hard to describe, but interesting none the less – Steve Lane takes a deep dive into the world of ASMR and what sound designers can learn from it in Audio Media International.

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Top Hires of the Week

Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...

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Top Hires of the Week

CHI&Partners CHI&Partners has added three new multi-award-winners to its creative department, bringing in Howard Green and Kate Allsop from Grey London and Alice Burton from Y&R London. At Grey, Allsop was part of the team behind News UK’s...