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Stratega Poland is an agency that carries out a full range of consumer market research. With the intention of a rebranding strategy, they assigned me to design a refreshed brand identity.

Marketers need to know where they are and where they want to go (end goal).
The company effectively gives the needed directions. The arrows incorporated into the logo to form the letter “S” aim to communicate this message. It is a strong logo which evokes the confidence of the client. The brand refresh updates the recognised visual elements and maintains the visual connection to how the brand identity was seen before but it is now stronger, more vibrant and redesigned to bring new recognition.